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BusinessEagles BusinessEagles.Com 032204949 info@businesseagles.com

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Strategic Training and Development Mastery

London, UK

20 - 28 Jun, 2023

£290

Strategic Training and Development Mastery

London, UK

20 - 28 Jun, 2023

£290

Mastering Search Engine Marketing

London, UK

20 - 28 Jun, 2023

£280

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$1150

Mastering Search Engine Marketing

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The Mastering Search Engine Marketing course is a comprehensive 3-day programme designed to equip participants with the knowledge and skills required to effectively utilise search engine marketing techniques and strategies. This course is suitable for individuals and professionals who want to enhance their digital marketing expertise and drive targeted traffic to their websites or online platforms through search engines.

Who Should Attend?

The Mastering Search Engine Marketing course is suitable for marketing professionals, small business owners, website administrators, freelancers/consultants, marketing students/graduates, professionals transitioning into digital marketing, and anyone interested in online advertising. No prior knowledge of search engine marketing is required, making it accessible to individuals from diverse backgrounds looking to enhance their digital marketing skills and leverage search engines to drive targeted traffic and improve online visibility.

Learning Outcomes:

  •  Understand the fundamental concepts and principles of search engine marketing (SEM).
  • Differentiate between organic and paid search results and their respective benefits.
  • Identify and conduct effective keyword research and analysis for SEM campaigns.
  • Develop and implement comprehensive search engine marketing strategies.
  • Create compelling and optimised ad copies for pay-per-click (PPC) advertising campaigns.
  • Build engaging landing pages to enhance user experience and conversion rates.
  • Set up and manage PPC campaigns on major advertising platforms like Google Ads and Bing Ads.
  • Analyse and optimise PPC campaigns for maximum return on investment (ROI).
  • Utilise advanced techniques to improve ad quality scores and campaign performance.
  • Apply on-page and off-page optimisation techniques to enhance search visibility and website ranking.
  • Understand technical SEO essentials for improved website performance.
  • Employ local SEO strategies to target and attract local customers.
  • Measure and track SEM success through analytics and reporting tools.
  • Make data-driven decisions to refine and optimise search engine marketing campaigns.

 

By achieving these learning outcomes, participants will possess the necessary skills and knowledge to confidently plan, execute, and evaluate effective search engine marketing campaigns, driving targeted traffic, increasing conversions, and improving online visibility for their businesses or clients.

Day 1: Introduction to Search Engine Marketing

  • Understanding the basics of search engine marketing (SEM)
  • Differentiating between organic and paid search results
  • Exploring the role of search engines in online marketing
  • Introduction to major search engine platforms (Google, Bing, Yahoo, etc.)
  • Keyword research and analysis for SEM campaigns
  • Developing effective search engine marketing strategies

 

Day 2: Pay-Per-Click (PPC) Advertising

  • Understanding the concept of pay-per-click advertising
  • Creating compelling and optimised ad copies
  • Building effective landing pages for PPC campaigns
  • Setting up PPC campaigns on major advertising platforms (Google Ads, Bing Ads, etc.)
  • Analysing and optimising PPC campaigns for maximum ROI
  • Advanced techniques for improving ad quality scores

 

Day 3: Search Engine Optimisation (SEO) for SEM

  • Introduction to search engine optimisation (SEO)
  • On-page optimisation techniques for better search visibility
  • Off-page optimisation strategies for link building and online reputation management
  • Technical SEO essentials for improved website performance
  • Understanding local SEO and its impact on search engine marketing
  • Measuring and tracking SEM success through analytics and reporting

 

Note: Each day of the course will consist of interactive lectures, hands-on exercises, and case studies to reinforce the learning material. Participants will have the opportunity to apply the concepts learned through practical exercises and receive guidance from experienced instructors. By the end of the course, participants will have a solid foundation in search engine marketing and be equipped with the necessary skills to implement effective SEM campaigns.

CPD Accredited service.

We are CPD accredited service. We are CPD accredited service. We are CPD accredited service. We are CPD accredited service. 

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Exceptional Quality

We are dedicated to providing exceptional service, maintaining the utmost standards of quality, professionalism, and excellence to guarantee an outstanding experience for our multinational clients spanning across the globe.

Experienced Trainers

Experience Matters: Our team of highly skilled trainers brings years of industry expertise, delivering tailored and impactful learning experiences that drive your professional development to new heights.

Kindle for Delegate

In our effort to support a paperless environment, we provide Kindle Fire devices to our delegates, replacing traditional course binders. All training materials will be conveniently accessible on the Kindle platform.

Luxury Course Venue

Indulge in the ultimate training experience at our luxurious 4-5 Star hotel venues situated in the heart of London. Immerse yourself in a captivating environment that enhances learning and offers comfort and sophistication.

Practical & Real-World Focus:

Our courses bridge theoretical knowledge and practical application. Emphasising hands-on training, case studies, and simulations for success in today's business landscape.

Updated Curriculum

The business world is constantly evolving, and our training programs are continuously updated to reflect the latest trends and best practices. You'll always be equipped with cutting-edge knowledge and skills.

Networking Opportunities

As a part of the Business Eagles community, you'll have access to a vast network of alumni, industry professionals, and guest speakers. Networking is a crucial aspect of personal and professional growth,.

Continuous Support and Alumni Benefits

Your journey with us doesn't end after completing training. As an alumnus, you'll have access to ongoing support, workshops, and exclusive events, fostering a lifelong learning experience.

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Attending the training course equips you with essential skills, up-to-date knowledge, and strategies that directly impact your performance, enabling you to contribute more effectively to your organisation's success. It enhances you

Our training program is carefully designed to align with current industry trends and best practices. By incorporating the latest research and insights, we ensure that the content and methodologies are relevant and applicable to your company's speci

We provide comprehensive post-training resources and support to ensure effective implementation of the learned skills within your company. These include access to online materials and expert guidance to assist you in successfully applying the training

Yes, we offer on-site training services for organisations that prefer to host the training at their premises.

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